It’s really easy to see the connection.

Dr. King held an extremely straightforward and simple message in the midst of a violent, racist and difficult time in our nation’s history. MLK clinged onto this message his entire life, costing him his own but for the greater good of the nation. Against all odds, including being attacked, imprisoned and even targeted by the FBI, Dr. King never let go of his firm belief. His determination and resolve has granted millions (and myself personally) so much freedom and opportunity that even a national holiday doesn’t do it justice.

The message is human beings are all equals, regardless of race, religion, or gender.

MLK is an inspiration to me personally, but also professionally because his message rings true for fitness. As humans, we are 99.99% similar. We have the same bodily structure, amount of hours in the day and the same ability to make decisions, right or wrong.

Too often, I hear from my clients that they can’t get six packs, massive muscle mass or a tight body due to their genetics. This is no different than saying someone can’t drink from a certain water fountain because of their skin tone. It simply isn’t true. With the right guidance, ANYONE can get the body of their dreams and even enjoy the process. As a certified personal trainer for over 15 years, I’ve seen thousands of people transform their bodies in a matter of a few short months.

This is why I’m doing a free live online masterclass  called “How to Get Ripped Without Giving Up Your Favorite Foods”. Here, I’m going to teach you scientifically proven strategies to get you the physique you’ve always wanted. You can register at Since it’s live, you’ll have a chance to ask me any question you want at the end.I encourage you to join me tomorrow but if you don’t, that’s cool. Just please remember that we’re much more similar than we are different and don’t let anyone else tell you otherwise.

Your Friend,

Brandon Carter

Ps. “The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.” – Martin Luther King, Jr.

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